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10 Tips To Attract Customers for Your Business in Nigeria


There are many things we can do to attract customers for your business in Nigeria, but what about keeping them loyal? The customer is the lifeblood of any thriving trade. However, there’s no one-size-fits-all for attracting customers to your business–each country has different needs and expectations when it comes to commercial ventures.

Here are 10 ways that have proven effective in not just attracting customers to your business, but also keep them coming back. 

1. Know your business inside out

You don’t have to be an expert to succeed in business. In fact, when you can show that you are a knowledgeable business person who understands what you offer, customers will flock to you. You’re not just going after anyone with money anymore; you’re hunting people down specifically because of your expertise and the benefits they stand to gain from it.

Thoroughly understanding your industry is critical for success. It’s about knowing everything there is about your product or service so that potential customers can see how knowledgeable you are and want your assistance instead of someone else’s. Nowadays, it’s not enough to just sell something; people need more than that before their interest spikes – especially if they already have alternatives on the table!

Thoroughly understanding your industry is critical for success. It’s about knowing everything there is about your product or service so that potential customers can see how knowledgeable you are and want your assistance instead of someone else’s. Nowadays, it’s not enough to just sell something; people need more than that before their interest spikes – especially if they already have alternatives on the table!

2. Focus on Satisfying your existing customers

In Nigeria, most people are rational in their purchases. Customers are always conscious as to the value they are getting for their money spent. And more importantly, opinions and recommendations spread like wildfire. Once a customer is satisfied with the quality of your product or service, you can be rest assured that recommendations are going to pour in sometimes even to a demand level that you can hardly handle alone. 

So, if you are engaged in service production, make sure you are good at what you do. If you sell a product or provide a service, ensure that it effectively solves the need of the customer. Think about a good mechanic or store that you have been patronising for years, why have you not switched from that vendor? Unless you are dissatisfied, you most likely will continue buying from the same person.  

3. Ask for a referral

One quick tip – You can always mention to your customers to put in a good word about your business to anyone they think will be interested in your products or services. You will be surprised at the outcome by just asking as you will never know until you try.

4. Offer a trial period for your service (and this works for products too)

There is an area in Port Harcourt popularly known as “Suya Line” in Borokiri, where there are literally four streets of “suya” sellers. I remember vividly, that the sellers always cut a piece of suya for “tasting” and you are free to buy or not. Guess what, this is a way of building customer loyalty as you will most likely go back there when next you want to buy (afterall, it’s been more than 15 years ago and I still remember suya line). 

This is the power of free sampling. Yes it is costly, but you can set a percentage of what your potential customers can be given and work this into your business costs. However, the benefit of such will form a lasting impression on the customer. Remember it is not just about selling one item today but selling to the same customer for the next 20 years.

While this may seem only applicable to service based businesses, you can look for ways to do the same for product based customers. A simple example is offering a cup of tea or a cold drink with biscuits for your customers.

Ah, yes – COVID-19 and social distancing – you can offer a free sample to be delivered to a potential customer at no cost to them. It is important to focus on potential customers that you see have the interest in buying your product. 

5. Online Presence

The internet is a powerful tool that can be used to reach customers all over the world, but it has been growing steadily in Nigeria. Make sure your business has an online presence on social media platforms like Facebook and Instagram as well as YouTube and Twitter for maximum exposure. 

In recent years, more people have been using the internet in Nigeria which means now is the perfect time to make sure you’re getting at least some traffic from this market if you want to attract customers. 

With N7,000 for two weeks, you can have your ads run on both Instagram and Facebook platforms to an audience of between 800 – 1000 people. The other social media networks are also quite affordable and with large audiences too. 

6. Influencer Marketing

Influencer marketing is a new advertising and customer acquisition method for businesses today. There are a number of influencers in Nigeria from the very big to the micro that can reach various audiences depending on your product or service offering. 

Why are they important? The world has changed in terms of consumer buying habits and one recommendation can build serious patronage for your business. Some may offer to review your product or service for free, but majority charge for their services. 

Other worthy mentions

We also suggest the following quick activities that also work well for customers:

7. Know your customers:
This goes without saying, understanding your customers characteristics is very important. 

8. Know your competitors:
You need to know what other businesses are doing in order to stay ahead and know how you can better serve your customers.

9. Partnerships:
Team up with complimentary businesses and offer multiple products and services to your customers. 

10. Stay in touch:
“Out of touch, out of mind”, stay in touch with your customers. Update your whatsapp stories. 

You might want to be quick about getting new customers, but it’s not as easy for everyone. Some people have a hard time even attracting them in the first place. We hope these tips will help you in reaching your goals faster. 


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